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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Format: pdf
ISBN: 0321620062, 9780321620064
Page: 135

Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. (Complete deck is at the end.) Recommended books. These are some of the things I explored in my presentation at Confab London 2013. This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. What are the new rules of writing for the web? Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. Tagged as linking, links, Web Content. How do we future-proof our authors? Hey, there, everyone who was in my content strategy workshop.